Target

E-commerce experience prototypes brought to life in motion studies.

  • I led and worked hands-on with a cross-functional, distributed UX team through research, scenario development, copywriting, and experience design to create these high-fidelity e-commerce prototypes
  • Scenarios were were connected through detailed research methods including ethnographic and immersive retail experiences to understand deeply how Target customers envision using technology to enhance shopping
  • I collaborated to design and build prototypes develop advanced concepts for Target's enterprise e-commerce mobile strategy