Microsoft

Created several prototypes that explore the power of the Virtual Earth platform for new scenarios including emergency response and transportation networks.

• The mapping base functionality provides a framework for developers and third-parties to create custom applications
• APIs allow for deep and rich integration with web services for virtually unlimited possibilities
• Social media opportunities were explored in detail as one of the user value propositions this platform affords
• Cross-platform web access makes the service especially attractive in heterogeneous device markets