Delta Airlines

Omnichannel flight search, seat selection, and shopping & booking experience

At Razorfish I led the team to redesign the Delta e-commerce Shopping and Booking experience. $12.5 billion / year is processed on Delta e-commerce. My team and I created game-changing ways for customers to increase their cross-sells and upsets and enhance the shopping experience.

• Directed the UX teams as UX Lead
• Managed the cross-functional UX team on Delta e-commerce
• I developed several UX prototypes for various parts of Delta e-commerce
• Prototypes were tested with Delta customers and demonstrated to Delta executive leadership